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Over the years Durban Point has been subject to creeping blight that has left it largely abandoned and vacant. Paradoxically it represents one of the most under-utilised assets within the city.

The Durban Point initiative is therefore not just an attempt to extend the city fabric in a banal way nor is it intended to transform the area into an extended theme park or tourist resort. Rather Durban Point will become an important,well-defined and exciting addition to the city and a sought after place to live,work and play.It is envisaged that a range of activities will be accommodated in a mixed-use environment containing a host of urban functions and reflecting a true urban place with 24-hour activity.

USEBE Development (Pty)Ltd will consolidate & develop two prime sites situated alongside timeball square which is the hub of the point developement. The structure will accommodate approximately 140 - 150 ultra luxury and technologically advanced apartments & 29 primce canal facing retail outlets.These ultra-luxurious, self-catering,executive apartments will become the address of Durban and be the yardstick against which other developments in the area are measured.